Click-to-WhatsApp Ads: How to Get Leads Directly on WhatsApp
Quick answer: Click-to-WhatsApp ads open a WhatsApp chat when someone taps your ad. This skips landing pages, and Meta gives a free messaging window when you reply.
Why use them
- People start a chat in one tap, so fewer drop off.
- You can qualify leads in the conversation with a chatbot.
- Replying within the window can give you free messages for up to 7 days.
Set up in Meta Ads Manager
- Create a campaign and choose WhatsApp as the message destination.
- Connect your WhatsApp Business number.
- Write a clear ad and a pre-filled first message.
- Publish and test it from your own phone.
Handle the leads
- Auto-reply within seconds using a welcome message.
- Ask 2 or 3 qualifying questions with buttons.
- Pass hot leads to a human agent in the shared inbox.
Costs
You pay Meta for the ad itself. See the pricing guide for how the free entry point window affects message charges.
Frequently asked questions
Do I need the API for these ads?
Ads can work with the Business app too, but the API gives you automation, team inbox and tracking at scale.
Meta changes its rules and prices from time to time. Always check Meta's official documentation for the latest details.
Related guides
WWhatsApp vs SMS Marketing in IndiaWhatsApp supports rich media, buttons and two-way chat, while SMS reaches any phone without internet.WWhatsApp Lead GenerationMake it easy for people to start a chat, qualify them with a chatbot and follow up quickly.HHow to Add a WhatsApp Chat Button to Your WebsiteA WhatsApp button is just a link in the format wa.me/yournumber.