AI Agents on WhatsApp: Automate Support and Lead Qualification
Quick answer: An AI agent understands customer questions in natural language, answers from your business information and passes complicated or sensitive chats to your team.
What an AI agent can do
- Answer FAQs about products, pricing, timings and policies.
- Qualify leads by asking about budget, location and need.
- Check order status and book appointments when connected to your systems.
- Reply in the customer's language, including Hindi and English.
How to set it up
- Create an AI agent and give it your business information: FAQs, product details and policies.
- Set the tone and rules, for example what it should never promise.
- Choose when it should hand over to a human.
- Test with common questions, then switch it on for live chats.
Good practice
- Keep your knowledge content accurate and up to date.
- Let humans handle payments, complaints and sensitive topics.
- Review conversations regularly and improve the answers.
What Meta allows
Meta's policy allows AI assistants that serve your own business customers for support and sales. General-purpose AI chatbots are not allowed on the WhatsApp Business Platform. Read Meta's current policy before launch.
Frequently asked questions
Can the AI agent make mistakes?
Yes, any AI can. Use clear knowledge content, test well and keep human handoff on for important cases.
Meta changes its rules and prices from time to time. Always check Meta's official documentation for the latest details.