Meta Business Verification for WhatsApp API: Documents & Process
Quick answer: Meta business verification confirms that your business is real. It is not required to start, but you need it to raise your messaging limits and get your display name approved.
Why verify your business
- Higher messaging limits and more phone numbers.
- Display name review and approval.
- More trust with customers and fewer account restrictions.
Where to verify
Go to Meta Business Settings, open Security Center and choose Start verification. You can also start it from WhatsApp Manager. Growwup can guide you during onboarding.
Documents commonly accepted in India
Meta decides what it accepts, but these are commonly used:
- Legal business name proof: GST certificate, Udyam registration, Certificate of Incorporation, partnership deed, shop and establishment certificate, or PAN of the business.
- Address or phone proof: utility bill, business bank statement or telephone bill showing the business name and address.
- Website or domain: a working website, and sometimes email on your own domain.
Tips to avoid rejection
- The legal name, address and phone number must match exactly across all documents and your Meta Business profile.
- Upload clear, full-page and recent documents.
- Use a website that shows your business name and contact details.
- If rejected, read the reason, fix the mismatch and resubmit instead of resubmitting the same files.
Frequently asked questions
How long does verification take?
It often takes a few days, but it can take longer if Meta asks for more documents. Timelines are set by Meta.
Can an individual or freelancer verify?
Meta verifies businesses. If you are a sole proprietor, documents such as Udyam or GST registration help. Requirements can change, so check Meta's current rules.
Meta changes its rules and prices from time to time. Always check Meta's official documentation for the latest details.