WhatsApp for Real Estate: Lead Follow-Up, Site Visits and Updates
Quick answer: Real estate buyers decide over weeks. WhatsApp keeps you in touch with brochures, site visit reminders and quick answers.
Use cases
- Instant reply to portal and ad enquiries.
- Qualify budget, location and timeline with a chatbot.
- Share brochures, floor plans, videos and location pins.
- Site visit confirmation and reminders.
- Follow-up drip for undecided buyers.
Suggested flow
- Enquiry arrives from an ad, website or portal.
- Bot asks budget, area and BHK with buttons.
- Hot leads go to a sales agent in the shared inbox.
- Agent books the visit and sends a reminder template.
Tips
Get opt-in on the enquiry form, never message bought lists, and record each lead's status with tags.
Frequently asked questions
Can I send project brochures?
Yes. Documents and images can be sent inside an open chat window, or with a template that has a media header.
Meta changes its rules and prices from time to time. Always check Meta's official documentation for the latest details.
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