WhatsApp Broadcast Campaigns: How to Send Bulk Messages Safely
Quick answer: Broadcasts send an approved template to many opted-in contacts at once. Good targeting and consent keep your quality rating healthy and your costs low.
Before you send
- Only message people who gave you opt-in.
- Have an approved template.
- Stay within your messaging limit.
Steps to run a campaign
- Import contacts or pick a segment using tags and attributes.
- Choose the approved template and fill variables such as name.
- Send now or schedule for the best time.
- Review delivered, read and reply numbers in analytics.
Best practices
- Segment by interest, city or last purchase instead of blasting everyone.
- Send at sensible hours and not too often.
- Include a clear opt-out option.
- Start with a small test group, then scale.
- Watch blocks and reports. Many blocks lower your quality rating.
Frequently asked questions
Why were some messages not delivered?
Common reasons are that the user is not on WhatsApp, has not accepted new terms, hit Meta's marketing frequency limits, or the number is invalid.
Meta changes its rules and prices from time to time. Always check Meta's official documentation for the latest details.
Related guides
WWhatsApp Message TemplatesTemplates are pre-approved messages you use to start a conversation with a customer or to reach them outside…WWhatsApp Opt-In RulesMeta requires customers to opt in before you send business-initiated messages.WWhatsApp Messaging Limits and Quality Rating ExplainedYour messaging limit caps how many unique customers you can start conversations with in 24 hours.WWhatsApp Message Not Delivered? 7 Common Causes and FixesMost delivery failures come from the customer's number, a template or quality problem, or a billing issue.