WhatsApp Drip Campaigns: Automated Follow-Ups That Convert
Quick answer: A drip campaign sends a planned series of messages after a trigger such as a sign-up or inquiry, so every lead gets timely follow-ups without manual work.
Simple drip sequences
- New lead: instant thanks, a helpful message after one day, and an offer or demo reminder after three days.
- New customer: order confirmation, how-to-use tips, review request.
- Cold lead: a friendly check-in after a few weeks.
Rules to follow
- Use only opted-in contacts and approved templates.
- Stop the sequence when the customer replies or buys.
- Do not send too many messages. Two to four is plenty.
Measure it
Track delivered, read and reply rates, plus leads and sales that came from each message. Improve the weakest step first.
Frequently asked questions
What should trigger a drip?
A form fill, a click-to-WhatsApp ad chat, a purchase, a cart abandonment or a tag you add in the inbox.
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