WhatsApp Business Display Name Guidelines and Approval
Quick answer: Your display name must clearly represent your business and match your website or legal name. Meta reviews it when your account reaches higher messaging limits.
Rules for a good display name
- Use your real brand or business name, for example the name on your website.
- Do not use only generic words (like "Fashion Store") or only a product category.
- Do not include emojis, URLs, phone numbers or the word "WhatsApp".
- Avoid unusual capital letters and special characters.
- The name should be consistent across your website, social pages and business documents.
Meta publishes the full list in its display name guidelines, and they can change.
When is the name reviewed?
You must enter a display name when you register a number. Meta typically starts the formal display name review when your account reaches a higher messaging limit (around 2,000 business-initiated messages per day) and your business is verified. Until then, messaging still works.
How to change your display name
Edit it in WhatsApp Manager or in your Growwup connection settings. The new name goes through review again. Meta allows a limited number of changes per 30 days, so choose carefully.
If your name is rejected
- Compare it with Meta's guidelines and your website.
- Change the name to match your legal or brand name and resubmit.
- Update your website if it shows a different name.
Frequently asked questions
Does a rejected display name stop me from sending messages?
Not necessarily. Messaging can continue, but the name may not show to customers and your limits may not increase.
Meta changes its rules and prices from time to time. Always check Meta's official documentation for the latest details.