WhatsApp Lead Generation: 7 Ways to Capture and Convert Leads
Quick answer: Make it easy for people to start a chat, qualify them with a chatbot and follow up quickly. Speed of reply matters more than anything else.
7 ways to get leads
- Click-to-chat button on your website.
- QR codes on shop boards, packaging and brochures.
- Click-to-WhatsApp ads.
- Instagram bio and story links to WhatsApp.
- Lead forms with a WhatsApp opt-in checkbox.
- Missed-call or SMS invites to chat.
- Referral messages from existing customers.
Qualify with a chatbot
Ask for name, city and need with buttons. Save the answers as contact attributes and tag the lead hot, warm or cold.
Follow up
- Reply within minutes, not hours.
- Assign hot leads to a salesperson.
- Send reminders with a drip sequence.
Frequently asked questions
How do I track where leads come from?
Use a different pre-filled message or link for each source, so the first message tells you the channel.
Meta changes its rules and prices from time to time. Always check Meta's official documentation for the latest details.
Related guides
CClick-to-WhatsApp AdsClick-to-WhatsApp ads open a WhatsApp chat when someone taps your ad.WWhatsApp vs SMS Marketing in IndiaWhatsApp supports rich media, buttons and two-way chat, while SMS reaches any phone without internet.HHow to Add a WhatsApp Chat Button to Your WebsiteA WhatsApp button is just a link in the format wa.me/yournumber.