WhatsApp API Integrations: Shopify, WooCommerce, CRM, REST API and Webhooks
Quick answer: Connect WhatsApp to your store or CRM to send order updates and capture leads automatically. Developers can use the REST API and webhooks.
Plan availability
- Growth and above: Shopify and WooCommerce.
- Business and above: API access and webhooks.
- Custom: CRM integrations such as HubSpot, Salesforce and Zoho, and custom integrations.
What you can automate
- Order confirmation, shipping and delivery updates (utility templates).
- Abandoned cart reminders (marketing template with opt-in).
- New lead from a WhatsApp chat pushed into your CRM.
- Appointment booking with Google Calendar.
REST API and webhooks
- REST API: send template and session messages and manage contacts from your own software.
- Webhooks: your server receives real-time events for incoming messages and message status such as sent, delivered, read and failed.
- Always send only to opted-in users and use approved templates outside the 24-hour window.
Need a custom setup?
Talk to us about your stack and we will suggest the right plan.
Frequently asked questions
Do I need a developer?
Store connections do not need code. Custom API work usually needs a developer.
Meta changes its rules and prices from time to time. Always check Meta's official documentation for the latest details.